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Resume

Main Achievements

AI-Powered B2B
Product  Marketing Executive

Marketing expertise with technical acumen

  • Go-To-Market: Designed and executed GTM motions, contributing to 30% of ARR growth.

  • Positioning & Messaging: Built a framework that strengthened differentiation and improved sales engagement.

  • Sales Enablement: Developed sales tools and designed a training program to enhance employee confidence and increase win rates.

  • Analyst Relations: Secured 20+ industry reports mentions, including Gartner Cool Vendor recognition.

  • Technology Alliances: Built and deepened alliances with Cisco, Fortinet, Ericsson, and Salesforce, expanding market reach.

Career Experience

Feb 2014 - Present

VP Marketing

Cloud4Wi

New York City and San Francisco

  • Lead global GTM strategy, aligning product positioning with market needs, contributing to 30% of ARR growth 

  • Develop and implement positioning and messaging frameworks to articulate differentiated value propositions that resonate with customers.

  • Strengthen sales enablement by developing training materials, competitive intelligence, and objection-handling guides to improve pipeline velocity and win rates 

  • Oversee creation of strategic content, including battle cards, pitch decks, blog posts, case studies, white papers, webinars, and ROI calculators to support sales and marketing efforts.

  • Partner with Product, Sales, and Customer Success Leadership to refine sales narratives, create targeted playbooks, and enhance engagement strategies that drive conversions and customer adoption.

  • Manage analyst relations, securing inclusion in 20+ major reports (e.g., Gartner, Forrester, IDC, ABI Research).

  • Spearhead PR efforts, securing features in Forbes, Network World, CIO Review, and Retail TouchPoints.

  • Evangelize Cloud4Wi at industry events, delivering thought-provoking sessions.

  • Develop strategic alliances with major technology players (Cisco, Fortinet, Ericsson, Salesforce) to expand market reach.

  • Implement AI-driven marketing strategies, increasing inbound demand generation by 20%.

  • Built and led a global partner program, ensuring clear benefits and requirements for success.

  • Led Series A & B fundraising marketing efforts, contributing to securing $18M in funding.

Apr 2012 - Jan 2014

VP Technology Consulting - TEA Product Lead

WiTech

Pisa, Italy

  • Drove go-to-market strategies for TEA tools, increasing business opportunities by 20%.

  • Led international consulting projects with PwC and Accenture, delivering innovative wireless industry solutions.

  • Developed thought leadership content, positioning the company as an expert in next-gen wireless technologies.

Aug 2008 - Mar 2012

Services Team Leader - TEA Product Lead

WiTech

Pisa, Italy

  • Led technical and economic analysis for next-gen wireless technology projects across Italy and abroad.

  • Managed partnerships for TEA tool integrations, expanding product reach and adoption.

  • Conducted competitive analysis and developed GTM strategies to drive TEA product sales.

Oct 2005 - Jul 2008 

Technical & Economic Analyst - TEA Product Lead

WiTech

Pisa, Italy

  • Defined the specifications for and oversaw development of TEA tools for WiMAX and LTE business case analysis.

  • Defined the positioning/messaging and go-to-market strategy for TEA tools.

  • Led the production of powerful content such as competitive battle cards, pitch decks, product info sheet, and webinars.

  • Led the launch of TEA tools (including a freemium edition).

  • Build strategic alliances with leading players – such as Mentum (Infovista) and Vector WinRPT– to integrate and sell TEA tools.

  • Evangelized TEA tools by participating at industry events in Italy and abroad.

  • Provided clients with technical and economic analysis of next-gen wireless technologies.

Sep 2004 - Sep 2005 

System Engineer

Altran

Pisa, Italy

  • Conducted comprehensive Reliability, Availability, Maintainability, and Safety (RAMS) analyses for telecommunication systems, ensuring compliance with industry standards.

  • Supported key projects by delivering in-depth analyses that improved the reliability and safety of telecommunication networks.

Jul 2003 - Aug 2004 

R&D Engineer

Telecom Italia Lab

Turin, Italy

  • Developed software for MIMO systems (Multiple Input Multiple Output) to evaluate transmission and reception performance, improving wireless communication efficiency.   

  • Created a cutting-edge MIMO radio channel simulator to assess system performance in both software and hardware environments, contributing to advanced R&D initiatives in wireless technology.

Education & Certifications

Master Degree

University of Pisa

Pisa, Italy

Telecommunication Engineering

Score: Summa cum laude

MBA

The Power Business School

Online

The Power MBA

Score: Outstanding

Certifications

Introduction To Generative AI – Google - 11/2023

Competitive Intelligence - PMA - 01/2023

Storytelling - PMA - 11/2022

Sales Enablement - PMA - 01/2023

Go-to-Market - PMA - 12/2022

Product Marketing (Core) - PMA - 01/2021

Areas of Expertise

Go-To-Market Strategy & Execution

Content Strategy & Storytelling

Technology Alliances

Product Positioning & Messaging

Digital & Field Marketing

Strategic Leadership

Competitive Intelligence & 

Market Analysis

Customer & Partner Marketing

Multi-Cultural Team Management

Sales Enablement

AI-Powered Martech Stack

Cross-Functional Collaboration

Thought Leadership & 
Analyst Relations

Performance Analytics & Reporting

Global Market Expertise

Languages

English

Italian

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