Resume
Main Achievements
B2B SaaS Product Marketing Leader
Engineering background with marketing expertise
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Global Go-To-Market: Designed and executed GTM motions, contributing to 30% of ARR growth.
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Positioning & Messaging: Built a framework that strengthened differentiation and improved sales engagement.
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Competitive Intelligence: Created competitive analysis and playbooks, sharpening positioning against top industry players.
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Sales Enablement: Designed training programs, objection-handling guides, and battle cards, improving pipeline velocity.
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Analyst Relations: Secured mentions in 20+ reports (Gartner, Forrester, IDC); positioned company as Gartner Cool Vendor.
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Technology Alliances: Negotiated and expanded alliances with Cisco, Salesforce, and others, expanding market reach.
Career Experience
Feb 2014 - Present
VP Marketing
Cloud4Wi
New York City and San Francisco
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Direct global product marketing and go-to-market strategy, contributing to 30% ARR growth.
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Build positioning and messaging frameworks to articulate differentiated value propositions.
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Lead competitive intelligence and sales enablement, delivering playbooks and tools that boost win rates and pipeline velocity.
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Drive Cloud4Wi visibility with analysts and at events, featured in 20+ reports (e.g., Gartner, Forrester, IDC)
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Oversee strategic content development (pitch decks, case studies, ROI models, white papers) to support enterprise sales.
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Integrate AI into product marketing, applying it to positioning, competitive analysis, and content development to increase efficiency.
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Forge and expand alliances with Cisco, Salesforce, and others, extending market reach.
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Shaped Series A & B fundraising narratives, helping secure $18M.
Oct 2005 - Jan 2014
Product &
Product Marketing Lead
WiTech
Pisa, Italy
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Designed WiMAX and LTE business case tools, including a freemium version to boost adoption.
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Drove product marketing and go-to-market strategies for the TEA suite, resulting in a 20% increase in business opportunities.
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Created sales enablement and thought leadership content, positioning WiTech as a wireless tech leader.
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Led consulting projects with PwC and Accenture, delivering technical-economic models for European telco operators.
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Built strategic alliances with Mentum (Infovista) and Vector WinRPT, expanding sales channels and market visibility.
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Represented WiTech and the TEA product line at industry events across Europe
Sep 2004 - Sep 2005
System Engineer
Altran
Pisa, Italy
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Conducted comprehensive Reliability, Availability, Maintainability, and Safety (RAMS) analyses for telecommunication systems, ensuring compliance with industry standards.
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Supported key projects by delivering in-depth analyses that improved the reliability and safety of telecommunication networks.
Jul 2003 - Aug 2004
R&D Engineer
Telecom Italia Lab
Turin, Italy
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Developed software for MIMO systems (Multiple Input Multiple Output) to evaluate transmission and reception performance, improving wireless communication efficiency.
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Created a cutting-edge MIMO radio channel simulator to assess system performance in both software and hardware environments, contributing to advanced R&D initiatives in wireless technology.
Education & Certifications
Master Degree
University of Pisa
Pisa, Italy
Telecommunication Engineering
Score: Summa cum laude
MBA
The Power Business School
Online
The Power MBA
Score: Outstanding
Certifications
AI Product Marketing - Pragmatic Institute - Ongoing
Competitive Intelligence - PMA - 01/2023
Storytelling - PMA - 11/2022
Sales Enablement - PMA - 01/2023
Go-to-Market - PMA - 12/2022
Product Marketing (Core) - PMA - 01/2021
Areas of Expertise
Global Product Marketing Leadership
Product Positioning & Messaging
Competitive Intelligence & Market Analysis
Go-To-Market Strategy & Execution
Sales Enablement
Content Strategy & Storytelling
Thought Leadership & Analyst Relations
AI in Product Marketing
Technology Alliances
Cross-Functional Collaboration
Languages
English
Italian